Understanding the consumer side of sustainability
Sustainable, green, biodegradable, recyclable – what does it all mean? How do people make sense of it all? How do they think about their impact on the environment? And when are they choosing to make a difference?
Working in partnership with Communispace, we set out to study consumer attitudes and behaviors around sustainability. Check out our visual summary of the project. To learn more about how our research can help you better understand people and their interest in sustainable products and experiences click on contact.
