Colorblind

Understanding how consumers make choices in relation to the environment.

As an innovation consultancy working with a global client base, Continuum advises organizations on business and design issues. Increasingly, our clients want to know more about creating sustainable products. Many resources are available about the technical aspects of "green" design, however the question of what consumers think and how they behave in relation to green choices was yet to be explored.

In order to provide our clients with successful, sustainable design solutions, we needed to understand the motivations behind consumer's green decisions. And so the Colorblind project was born.