About

Our lives are inundated with messages of green, and decisions to make in terms of living green and helping our environment. As consumers it is complicated to navigate the messaging and make good decisions that fit into our lives. Continuum and Communispace wanted to better understand consumers and their relationship (and behavior) in terms of green. In turn, we aimed to better consult our clients on how to create products, services and environments that appropriately suit the needs, attitudes and wants of the "real" green consumer.