Sprint Studio Store  -  Retail Design

 
 

Sprint Studio Store

Creating something that is the physical embodiment of a brand's energy and promise is no small feat. It takes consumer and industry insight, attention to detail and time.

With this in mind, Continuum, Sprint, and key retail design partners worked together to create a vision for a new brand concept: The Sprint Studio Store.

Designing a destination environment for Sprint’s consumers that went beyond the traditional concept store meant a look into what consumers want. It meant looking into what would be different, engaging, inspiring, welcoming and impactful.

A series of questions had to be addressed: What would the studio store offer? What would it mean to consumers? Why would people go there? Why would they go back?

 What resulted is a concept that is part store, part studio, part advanced laboratory. It is an environment of exploration and experimentation, a place to launch and evolve new customer driven experiences in a carefully controlled setting. Sprint created an environment for their consumers, and beyond, that engages their imagination, engenders their loyalty and ultimately drives purchase intent.

Engaging Our Customer

 

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