Recycline  -  Preserve

 
 

Nothing Wasted. Everything Gained.

Introducing the first truly environmentally responsible toothbrush, one that enables consumers to act green while caring for their pearly whites.
Preserve, who has been making toothbrushes from recycled yogurt cups since 1997, partnered with Continuum to decrease their environmental impact—and the Preserve Mail-Back Pack Toothbrush was born.

It’s the same high-quality, dentist-approved toothbrush Preserve has always made. But now the mail- back pouch provides a new option for consumers to keep old toothbrushes out of landfills; it’s easier for the product to have a second life.
"Within three weeks of the launch, the package is outselling Preserves previous package by 45%."
Combining sustainability practices with brand experience expertise, Continuum developed concepts that led to the creation of the innovative new packaging for Preserve.
The lightweight package encases the toothbrush, protects it during shipments, presents it well at point of sale, and doubles as a return envelope. Consumers simply return the toothbrush after use in the envelope and mail it back to Preserve, so it can begin its next life stage. Preserve then turns the returned toothbrushes into plastic lumber that can be used for things such as picnic tables and boardwalks.

The package was the result of a larger initiative with Preserve, where Continuum repositioned the brand for broader appeal. Preserve’s innovative business model is based on taking waste-stream plastics and creating first-rate consumer goods and also offers to close the loop for their consumers once products have been used. Continuum developed new language and nomenclature, resulting in the new tagline, “Nothing Wasted, Everything Gained.” We created powerful new product descriptors, such as “Powered by Yogurt Cups.” And we created verbiage for a new take back campaign called “Gimme 5,” for recycling number 5 plastics.

Preserve launched the new package at Whole Foods in January 2010 and at Target on April 21, Earth Day. Consumers are paying attention: Within three weeks of the launch, the package is outselling Preserve’s previous package by 45%.