Felix Doolittle - Brand Identity and Packaging
Small company, big image
A brand and package that reflects the product's warmth, whimsy and quality.
Felix Doolittle is a stationer who crafts lovingly illustrated boxed cards and personalized invitations for an exclusive New England clientele. A chance encounter with Martha Stewart, followed by a televised appearance on Martha Stewart Living, launched Felix Doolittle from regional prominence onto a national stage. Felix needed a brand strategy, brand identity, and packaging system that would help him capitalize on the newfound brand recognition and help him build brand awareness. Related Content |