04. InSinkErator - Evolution Series
Product Design: Best grind, quietest line
Most people buy garbage disposers to replace one that recently stopped working. Typically, this disposer had been in use for many years - so they don’t always know what to look for when shopping for a new one.
While research revealed that purchase decisions involved comparisons of technical features and price, what consumers were really seeking was a disposer that delivered additional benefits like worry-free grinding and stress-free operation. This new series of models communicated and differentiated products based on user defined benefits, providing InSinkErator with a distinct line of premium appliances consumers can care about. Related Content |