012. Samsung - Digital Thermometers
Leveraging a brand's reputation
Digital thermometers with a high-end look maximize Samsung's well-established brand and provide features to attract existing and potential users.
Immersing themselves in consumer research process, Continuum's multi-disciplinary team identified new market opportunities, product directions and product strategies. The insight gained from our research was translated into a design language that differentiated Samsung’s products from its competition. Form and color scheme were shared among the three styles of digital thermometers. The soft, inviting look gives the product appropriate character as a home-care product, targeting families with young children. The design solution benefits the user by offering an easy-to-read LED display for better visibility. Interactive buttons were simplified and appropriately placed for easy access, allowing users to measure accurate, reliable readings. The intuitive user interface such as analog/digital display and easy-to-follow step-by-step procedures benefits users who rely on personal care at home. Related Content |