02. Cellon/Philips  -  Xenium 9@9c folder phone

 
 

Business smart

Xenium 9@9c is the first folder-phone series in Philips Xenium brand, targeted especially for the male consumers.

Focusing on the innovative approach in function, Philips wanted high-tech and well refined appearance for the high-end business professional/travelers with the Xenium’s typical but strong characteristic, long lasting battery usage. It was important to solve issues such as incorporating the internal-antennae, using the electro-plated housing for the first time, and keeping the same brand image as its preceding bar-typed phones in the design process. Continuum came up with softer contour lines of the exterior form with contrasting colors of its materials without losing its masculinity, making it appealing to both business-men and business-women.

Xenium 9@9c is smaller in size. Internally integrated antennae and the long-lasting battery power of one month standby time made this phone much more compact and dependable in appearance and usage. Incorporating the OLED sub-LCD externally on the top of the flip also made it easier for the users to access the information without opening the phone.